The Black Freedom Movement of the 1950’s and 1960’s

For my essay, I have chosen to discuss the statement â€Å"The Black Freedom Movement of the 1950’s and 1960’s captured the attention of millions†¦ As American Americans started streaming into American cities, or what American corporations call â€Å"†major markets† U.S. businesses sought to influence the consumption patterns of these increasingly important black consumers.† I have chosen to discuss this title because I believe it had an extremely rich and interesting background to it as well as being able to involve many different aspects from history and society. I plan to layout my essay in five sections, the first section introduces the concept of targeting black consumers and why this occurrence happened in the specific period. The section†¦show more content†¦One such example is the tobacco industry aiming at African Americans. Tobacco advertisements in the 1950’s and 1960’s were all about the normality and inclusion of smoking cigarettes, white people sitting comfortably in their middle class homes, surrounded by friends and families, these advertisements were designed to target the average 1950’s person. This technique had proven successful in gaining white consumers to buy certain brands, such as Camel, this audience desired and looked up to these images of nice, comfortable lives that the people in the advertisemen ts were living. In contrast to the advertisements generated to target African American people, the audience was primarily lower class women. Evidence is seen in how RJ Reynolds, founder of one of the biggest tobacco industries, used the Food Stamp Program to deliver cigarette discount coupons to inner city low-income African-Americans and Latinos. These women were referred to as welfare mothers. This demographic is shown through the images of glamorous and sophisticated black women smoking cigarettes on their own, reminiscent of glamour shots usually taken by actresses. These advertisements were designed for women to idolise the black models featuring and to aspire to get out of the reduced lifestyle that they were living in and live a sort of American Dream. The difference was clear, it was a strong signal that white and blacks were not equal. However, it enforced the solid notion thatShow MoreRelatedTo What Extent Was Grass Roots Activism a Significant Reason to Why the Civil Rights Movement Grew in the 1950s and 1960s1394 Words   |  6 Pagesgrass roots activism a significant reason to why the Civil Rights Movement Grew in the 1950s and 1960s The civil rights movement grew for a number of reasons during the 1950’s and 1960s. Prior to this select time period America were fighting in the Cold War and many black soldiers battled in the name of ‘freedom’. 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