The Black Freedom Movement of the 1950’s and 1960’s

For my essay, I have chosen to discuss the statement â€Å"The Black Freedom Movement of the 1950’s and 1960’s captured the attention of millions†¦ As American Americans started streaming into American cities, or what American corporations call â€Å"†major markets† U.S. businesses sought to influence the consumption patterns of these increasingly important black consumers.† I have chosen to discuss this title because I believe it had an extremely rich and interesting background to it as well as being able to involve many different aspects from history and society. I plan to layout my essay in five sections, the first section introduces the concept of targeting black consumers and why this occurrence happened in the specific period. The section†¦show more content†¦One such example is the tobacco industry aiming at African Americans. Tobacco advertisements in the 1950’s and 1960’s were all about the normality and inclusion of smoking cigarettes, white people sitting comfortably in their middle class homes, surrounded by friends and families, these advertisements were designed to target the average 1950’s person. This technique had proven successful in gaining white consumers to buy certain brands, such as Camel, this audience desired and looked up to these images of nice, comfortable lives that the people in the advertisemen ts were living. In contrast to the advertisements generated to target African American people, the audience was primarily lower class women. Evidence is seen in how RJ Reynolds, founder of one of the biggest tobacco industries, used the Food Stamp Program to deliver cigarette discount coupons to inner city low-income African-Americans and Latinos. These women were referred to as welfare mothers. This demographic is shown through the images of glamorous and sophisticated black women smoking cigarettes on their own, reminiscent of glamour shots usually taken by actresses. These advertisements were designed for women to idolise the black models featuring and to aspire to get out of the reduced lifestyle that they were living in and live a sort of American Dream. The difference was clear, it was a strong signal that white and blacks were not equal. However, it enforced the solid notion thatShow MoreRelatedTo What Extent Was Grass Roots Activism a Significant Reason to Why the Civil Rights Movement Grew in the 1950s and 1960s1394 Words   |  6 Pagesgrass roots activism a significant reason to why the Civil Rights Movement Grew in the 1950s and 1960s The civil rights movement grew for a number of reasons during the 1950’s and 1960s. Prior to this select time period America were fighting in the Cold War and many black soldiers battled in the name of ‘freedom’. This was ironic as these black soldiers were fighting for something that they didn’t even have back home. Often Black soldiers talked about the ‘Double V Campaign’; this was referringRead MoreThe 1950s and 1960s: A Time of Great Changes Shaping the America We Have Today1006 Words   |  5 PagesWhen most people think of the 1950’s or 1960’s, they think of Elvis, Greasers, jukeboxes, Woodstock, and rainbow peace signs and hippie love. Although these symbols are somewhat accurate (and very popular), not many people think about the changes society and culture went through. The 1950’s and 60’s were a time of great change and freedom for many Americans. Everything from World War II, to the gay liberation move ment, to the Civil Rights Act of 1964 helped to change society. Many of the viewsRead MoreThe Civil Rights Movement Of The United States1668 Words   |  7 PagesThe civil rights movement in the USA in the 1950’s and 1960’s.can be termed as a democratic movement. 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Authority Individual - 1437 Words

In Fahrenheit 451, written by Ray Bradbury, authority is viewed as ruthless and the individual is portrayed as innocent. This is also emphasised in two related texts, Whose Life Is It Anyway? By Brian Clark, and Shawshank Redemption, directed by Frank Darabont. The themes of ruthlessness and innocence are exemplified throughout all three texts, through the concept of the authority and the individual. In Ray Bradbury’s Fahrenheit 451, authority is depicted as ruthless. This is shown throughout the novel through the character of Montag and through the use of symbolism, oxymoron, repetition and imagery. â€Å"It was a pleasure to burn† this quote is an oxymoron and it portrays Montag’s sadistic perspective as he enjoys something that is†¦show more content†¦Hence it is evident, that authority figures are ruthless in Shawshank Redemption. Ray Bradbury’s Fahrenheit 451, conveys the individuals as innocent. This is exemplified through symbolism. White is repeated to describe Faber, â€Å"he and the plaster walls†¦ there was white in flesh†¦ and his hair was white† this shows that Faber is pure and innocent. Bradbury also uses personification, â€Å"her dress was white and it whispered†. This shows the purity of Clarisse. Metaphor is used to describe the innocence of Clarisse, â€Å"her face was fragile milk crystals with a soft and contrast light into it†. This is in contrast to the destructive nature of authority. Therefore, symbolism, personification and metaphors, lead to the individuals innocence which eventually leads them as conformists. â€Å"Sea shells† is an example of metaphor for propaganda. Bradbury also uses dialogue to convey this theme to the reader, when he shows Mildred he has no education and has a weak expression. This also conveys the effect that censorshi p can have on an individual. Bradbury also uses symbolism through the snake. It is symbolic of evil deeds spitting venomous. Therefore, through metaphors, dialogue, symbolism, personification and metaphors, it is evident that individuals are seen as innocent in the text. The issue of innocence of the individuals is also portrayed through Clark’s Whose Life Is It Anyway? The innocence of the characters is shownShow MoreRelatedThe Psychological Evidence Support The Claim That Individuals Will Blindly Conform Or Obey Commands From An Authority Figure2520 Words   |  11 Pagesextent does the psychological evidence support the claim that individuals will blindly conform or obey commands from an authority figure, even when this involves inflicting harm on others? One definition of conformity given by the Oxford English dictionary is ‘behaviour in accordance with socially accepted convention’. Conformity is common among humans and within society, however much people like to think of themselves as individuals. 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Contemporary Culture and Youth free essay sample

Culture can be understood as a set of beliefs, values, practices and traditions followed by a particular group of people living together. It is passed on from one generation to the other, but still every generation brings subtle changes in the culture of a society. Thus, it would not be wrong to say that if we want to study the contemporary culture of a particular society then, we should attempt to analyze the trends of its youth. This is because as the people grow and age in a particular society, hey leave their cultural legacy behind, putting the responsibility on the shoulders of its youth to carry forward that name and legacy. Youth in a given society can either carry forward that cultural legacy or break it. Change is gradual though. It takes several generations and efforts of several passionate adherents to a particular cause to bring about a significant change in society and its cultural practices. We will write a custom essay sample on Contemporary Culture and Youth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For instance, there was a time in India when sati was a part of our cultural heritage but it took diligent efforts on the part of many eformers which could eventually help eliminate the brutal practice of sati. There are societies where the youth take it upon themselves to bring about a revolution and then, there are others where they think that what difference could one or two of them possibly make to the system. The thinking is somewhat pessimistic in the sense that they believe that if you make an effort to change the system, the system will change you; but what they probably forget here is that the system is also made up of people ike you and me and if there is anyone who could make a difference then, its nobody else but us. I am not trying to provide a critique of a particular society here as both the aforementioned types are found in every society and are part of every culture. The world is, as we know, neither all black nor white but there are different shades of different colors found everywhere we look around. Good and bad, optimism and pessimism co-exist. Thus, with every generation there are some positives added some positives subtracted, some negatives gone and few others replacing them; and ll of these come together to define the culture of a given society at a particular point in time. Culture, if viewed in this way, seems like an ever-changing dynamic concept but that exactly is what it is not. It is more or less stable over time. Keeping this thought in mind, I would like to conclude by stating that no doubt the youth of a given society can either be an asset or a liability to it, but the change is gradual and it takes several generations of like-minded people to be able to bring about any significant change in the culture of a society.